Epic PR initiated a media education program to introduce the company’s unique heat moldable footbeds to health and fitness writers of major magazines and dailies in the U.S. We prepared a comprehensive media kit, coordinated a media-only online pressroom and sent product samples to product review editors. The program established top-of-mind awareness with key health & fitness writers from coast to coast and resulted in media coverage in several publications including Men’s Journal, Best Body magazine and Men’s Health Magazine.
